This is the first in a series of architectural reviews done from the perspective of the pedestrian at street level. Good street wall architecture is one of the four important elements in creating Great Streets, and as such can either help bring vibrancy and vitality to a street, or make it unpleasant. As William H. Whyte said, “It’s hard to create a space that will not attract people; what is remarkable is how often this has been accomplished.”
Vons Mission Hills
Let’s be frank. Instead of having a store designed and built for the urban setting of Mission Hills, Mission Hills got the same Vons store one would find in Poway, Pasadena, or Escondido. Vons/Safeway simply took their suburban model and plopped it on top of a parking garage in Mission Hills. The result – a suburban sensibility and architecture that prioritizes cars over people, and which kills any possibility of having an active, vibrant, neighborhood street scene.
Let’s be fair. Vons/Safeway worked closely with the Mission Hills community, for which they are to be commended. As a result, the designed evolved over time to incorporate community concerns and interests. Renderings of the first design prove that the final design was a dramatic improvement. Credit must be given to the designers for breaking up the facade massing, adding visual interest, and for creating a well defined street wall. Even so, the overall style borders on Generica (meaning you can find the same generic style across America).

Vons Mission Hills
However, the good points still do not compensate for the fact that ground floor is a parking lot. The possibility for an interesting, active, and vibrant street scene is now non-existent. Yes, Von’s dressed up the parking lot with colorful potted plants and whimsical ironwork, which makes walking by it a little more interesting. (Watch out for the utility boxes in the middle of the sidewalk!!) However, these distractions only seem to reinforce that the street level was so flawed that it had to be fixed. You can put lipstick on a pig, but …
What could have an URBAN Vons looked like instead? Vons is proud that this store features a Starbucks, a pharmacy, and several specialty departments. What if the Starbucks was at the street level with a sidewalk cafe? What if the pharmacy, the deli and the flower shop each had its own street level storefront and entrance – yet still with access to the main store? What if Von’s special departments were highlighted at the street level, giving life to the street and the possibility for shoppers to walk by, stop in, and buy a cup of coffee, a sandwich, or a bouquet of flowers? That design probably would have cost more up front, but as currently designed the effort one must exert to make a simple purchase on the second floor is a deterrent to impulse buying, and surely must hurt overall sales in the long run.
While the the new Vons Mission Hills does not qualify for a rating of “citycide”**, it appears that the architect(s) knew that the Mission Hills urban environment should be treated differently, (as evidenced by some good design elements), yet still proceeded to use the suburban store model, place it on top of a parking lot, and try to “fix” the street level with bandaids. Because it appears that they knew better but tried to cover it up; because they used a suburban sensibility in an urban setting; because the possibility of an active, interesting neighborhood street scene has been lost; and because the generica style of architectural does not relate to Mission Hills or help create a sense of Place, the Vons Mission Hills borders on architectural negligence and receives a rating of One Person** from this reviewer.
-Walter Chambers, GSSD
** Ratings are based on how well the architecture attracts, connects, and keeps people, and whether it adds value. Ratings range from 0-5 people. Five people is the top rating indicating that a building brings the possibility of an active, vibrant, and vital street life. Zero people is the lowest rating indicating “citycide” – the ability to kill street life.
















